The Brighton Summit is an innovative one-day business conference. Working with a team of project managers and designers, wrote the website copy, direct marketing emails, magazine ads, banners and social media copy.
The event sold out, increasing its sales by a third over the previous year.
Virgin Atlantic needed a wide selection of copy to communicate with consumers, staff and travel agents. I produced brochures, adverts, newsletters, and web copy.
Brighton Chamber of Commerce run regular training workshops for their members. I write marketing emails that fill these workshops quickly. I’ve also written magazine articles to help spread the message beyond the Chamber’s membership, including this one in Platinum Business Magazine.
Open Colleges is Australia’s leading online learning provider. They asked me to write a creative writing course aimed at experienced writers who wanted to expand their writing knowledge. It needed to be imaginative, keeping the interest of a group of busy students, and credible, demonstrating deep knowledge of the subject.
Helping Elsewhere is a charity that sells beautiful, handmade crafts, clothes and jewellery made in India, with all profits going to support community projects on the sub-continent. They were opening a new shop, and needed a press release that would get them press coverage and lead to a busy launch day. I wrote a press release that did just that, with local media attending and reporting.
Coast to Capital needed a series of short case studies about their Business Growth Grant scheme and its recipients. They needed to tell the story of each small business or charity that had received support and show how they benefitted. It needed to demonstrate success to stakeholders.
Gravytrain is a digital agency that runs successful SEO and social media campaigns. They needed to partner with a copywriter who could take responsibility for producing regular copy for particular clients. I worked with them on a daily basis to write blogs for clients in the insurance and property industries.
Ride the Wave is an annual series of training workshops for new and small businesses in Brighton, with lots of sector-specific workshops. I wrote the copy for its website and print leaflets that sold out most workshops fast.
Lowcostholidays.com needed blogs and destination guides that would help them spread the word about the huge choice of holidays they offer.
Highposition.com is a leading digital marketing agency with a broad client list that includes everything from high-end fashion brands to car dealerships. I worked as a flexible and supportive partner, producing a wide variety of e-commerce and website content, often to tight deadlines.
Jeep Australia needed a series of creative and shareable blogs that would promote their brand nationally and win them customers locally.